Marketing can be viewed in many different ways. Every company has an individual view and a way of marketing themselves. No two products, services or organisations are the same. Marketing is about turning those vital differences into benefits and features. Marketing is about being different and standing out from the crowd.
At Shelton Associates we specialise in finding out what makes our clients different.Over the last ten years BFX Advertising & Marketing Division BFXAMD has established a reputation for providing a reliable high quality marketing consultancy service for a range of clients large and small. All our marketing services are based on a solid foundation of research backed up with extensive experience.

The range of services we offer caters for the variety of clients we work with. A smaller organisation may require additional specialist help to develop a marketing strategy whilst a larger organisation may need a team of people to implement a new programme or product launch.

Providing the essential marketing skills and resources your business needs.
Many business managers find that after an initial period of growth their business can run out of steam, as they realise that they may have the technical skills needed to set up the business, but often not the marketing skills to exploit its full potential.
This is increasingly the case in todays competitive business environment, where everyone needs to try a little harder just to stay still. What has worked in the past for you perhaps does not work as well today.
If you recognise this picture (and dont worry if you do, its a very common situation as most businesses significantly under-perform with their marketing), or are simply in need of some additional support with your marketing, then this is where we can help.
Over the past 10 years, BFX Advertising & Marketing Division BFXAMD has established a reputation for providing reliable, high quality marketing consultancy expertise for small and medium sized businesses throughout the UK.
Making marketing work for you is not difficult. You just need to get the basics in place and then make sure that they happen. So whether you need ongoing assistance with your marketing or help with a one off project, let BFX Advertising & Marketing Division BFXAMD work with you so that you can enjoy the benefits that your business should be producing.

BFX Advertising & Marketing Division BFXAMD can work with you to undertake market research, develop marketing plans and to provide active support in implementing those plans.

We can help you with individual aspects such as website design, pay per click, PR, promotional material, telemarketing, direct mail campaigns etc, or we can make marketing work for you by acting as your comprehensive external marketing department.

Looking for answers?
Before making important future decisions about your business you need to ensure that you fully understand the market in which you operate.
Through professional market research we can help you to find out how you are regarded by your customers and potential customers, identify gaps in the market, identify opportunities in new markets or other information you need to make your business succeed.
There are a range of market research techniques which can be used to find the information you need:
Desk Research - Identify what information has already been published on your market � the market size, competitor profiles etc
Sample Surveys - Either by telephone, face to face or postal to answer specific questions that cannot be obtained through desk research
Focus Groups - Extremely valuable for testing new ideas and gaining crucial qualitative information

Our range of research capabilities include:

• Customer Surveys (Small and large scale-up to 5000 interviews)
• New Product feasibility studies
• Advertising Concept Testing
  

Work out where you want your business to be and then how to get there.To fully exploit the potential of your business you need to clearly identify where you want to be over the next 2-3 years and then work out how to get there.
Sounds easy doesn�t it? Well sometimes it can be. Marketing doesn�t need to be over complicated. Sometimes you just need to reflect a little, identify what you want to achieve, work out a clear plan to get there and then crucially-make sure that it happens.
Of course you could do this yourself and Shelton Associates runs an intensive One-Day course entitled �Develop a Marketing Plan in a Day�, (click here for more details).
Should you want more direct assistance, then we would work with you to develop a professional, practical marketing plan for your business, using our proven 6 stage approach to marketing planning.

Let us work with you on a one off basis or as your external marketing department
When your marketing plan has been developed, then you need to implement it-to make it happen. This is where marketing gets exciting.
Although you might have identified that you need new promotional material or an improved website in your marketing plan, this is where you get creative and need to start designing your brochure or your internet site. This also where many people get lost and hold up their hands and say-I don�t know how to do this, or I do not have the time to do this!
This is again where BFX Advertising & Marketing Division BFXAMD can help you. We have years of experience of the marketing tools you need to make marketing happen for you and your business.
Web Marketing - Let us work with you to take advantage of the enormous potential of internet marketing, through website design and Pay Per Click Campaigns.
Public Relations - Getting the right image for your business in the press or in trade journals can make a significant difference to your profile.
Telemarketing - Telemarketing can be a very effective means of gaining new leads and contacts which ultimately lead to new business.
Brochures and Promotional Material - Brochures, letterheads, and leaflets are an important means of communicating with both potential and current customers.
Direct Mail campaigns - Targeted direct mail campaigns are an effective means of generating enquiries and sales for many businesses.
Exhibitions - We can put together stunning exhibition stands and designs if this is an important part of your planned marketing campaign.
Call Handling - Let us provide a comprehensive service to enquiries up 24 hrs a day and pass these onto you so you need never miss the chance of a potential order again.